The 3 Essential Components of a Search Engine Optimization Campaign

The 3 Essential Components of a Search Engine Optimization Campaign - Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet. 

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings. 

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings: 

To achieve the best overall, long-term search engine positioning, three components must be present on your web site: 

1. Content component (Your web page text.) 
2. Link component (How you link your pages together.) 
3. Link Popularity component (The in-bound links to your site.) 

1) The Content Component 

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research. 

2) The Link Component - Internal Linking 

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links. 

3) The Link Popularity Component - Acquiring In-Bound Links 

The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website. 

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR." 

For example, the heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/... 

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." 

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization. 

Relevant Links: 

But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site. 

Here's what Google Developer Matt Cutts has to say about links... 

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"Thematic incoming links from authority sites carry more weight than on-page optimization." 

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The Top 4 Strategies for Acquiring Links to Your Web Site: 

Below are the four critical steps for achieving high rankings by acquiring text links to your web site... 

1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition's web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool. http://www.seochat.com/seo-tools/pagerank-search/ 

2) Get more relevant links than your competition All links are not created equal. The best links are "relevant" links from web pages related to your keyword. 

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings. 

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites. 

Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text... 

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F*R*E*E [ERP Software] white paper shows how to increase profitability and reduce inventory. 

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Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in the Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word "computers" in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word "computers" in their text, yet they're ranking #1 and #2 at Google. 

Relevant Links and PageRank Win! 

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.

READ MORE - The 3 Essential Components of a Search Engine Optimization Campaign

Top Tips For Up And Coming Article Writers

1. Make your articles available on your site. You'll have an easy way to get more sales by showing your visitors that your are an expert on the topic your visitors are interested in.

2. Use lots of white space. Keep your sentences and paragraphs short and to the point.

3. Write for your target audience. You'll have a better chance of attracting people to your site that are interested in purchasing your products.

4. Use numbered lists. Your numbered lists will help you to effectively share your tips with your readers while making your article easy to read.

Use your numbered lists to share points on your article's topic, list your directions when writing a how to article, or to deliver the content of your article if you wanted to write a list article.

You can also use numbered lists to share resources related to what you talk about in your article along with your descriptions of those resources.

5. Use the active voice. With the active voice the subject does the action while with the passive voice the subject receives the action expressed by the verb.

For instance:

Active voice: The dog bit the mailman.
Passive voice: The mailman was bitten by the dog.

Use the active voice to keep your sentences from being awkward or confusing and to liven up your article.

6. Make your writing more personal by using the word "you" a lot within your article.

A simple way to accomplish this is to write your article to one person.

You'll naturally use the word "you" a lot within your article, and your readers will feel like you're talking directly to them.

7. Don't be afraid to share your personality with your readers. You could inject a little bit of humor into your article, or share an opinion, story or anecdote that relates to the topic of your article.

8. Offer a subscription to your e-zine or a freebie in your resource box. Writing articles will help you to get your site promoted on relevant sites and e-zines at no cost to you.

Maximize the profit you get from writing your articles by giving your readers a subscription to your e-zine, or a freebie that they'll find valuable enough to go back to again and again.

9. Once you've written your article, wait a couple of days, and then reread your article. You might be able to add new points that you might have missed before, add more detail to information you covered in your article, or reword parts of your article that are unclear.

10. Use current topics whether online or in the "real world" to get ideas for your articles. Your articles will be cutting edge and newsworthy, and will have an excellent chance of being published by e-zine publishers and webmasters.

11. Always check and double-check your articles for errors. Use your spell checker and go over your articles for words you might have omitted, run-on sentences and for faulty punctuation.

Also look for words used incorrectly; for instance, if you used "effect" when you should have used "affect" or if you used "there" when you should have used "their."

12. Submit your articles to article directories, article announcement lists, and to e-zine publishers. Your submissions, although time consuming if done manually, will help you to successfully get your articles published.

READ MORE - Top Tips For Up And Coming Article Writers

Advertising - Does it matter?

When advertising, you need to sell your opportunity, your products, and yourself. What sets you apart from everyone else? 

Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. That´s a huge benefit! That´s what you need to sell in your ad campaign, and those are the things you need to do in order to become successful.

You don´t have to be worried that network marketing prosperity is difficult. It isn´t. In fact, it has never been

so easy to make a decent second income or even a full time. But it takes time, persistence and uniqueness.

The people looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their appearance.

Be sure you send a powerful, positive and convincing message. Invest some time and money on your marketing materials, the payoff will be well worth it. Look at others ads in the Internet, See what´s attracting you, this will most likely attract others too.

Do you see what I mean? Your advertising campaign will be the propel to your business success. By now you think "How do I create one of those successful ads?" After all, it´s the words that sell your opportunity.

Write a good ad and it´s taking you to the top. Let your friends take a look at it and say what they think.

Now where to put your ad? If you place your ad in a pets publication and the ad is promoting toys for children you might not get a single response. But placed in the right publication it will be a winner. It´s very important that you from the beginning know exactly where to put your ad. Just think about you having spent hours on that ad and then you put it in the wrong publication and get no response at all, that´s a big waste of time and effort.

My best advise is that you always work on your ads. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will see if it´s working or not, if not then you have to start from the beginning and write a new one and follow the same procedure again.

The Internet are full of ads, start clicking around and read others ads, this is the best way to learn what is working or not. You probably can tell instantly when an ad is good or not at least after a while.

Now I wish you good luck with your marketing.

READ MORE - Advertising - Does it matter?